The 3 Most Beneficial Videos of 2022

As the world becomes increasingly digitized, so does the field of marketing. Businesses of all kinds are turning to online content—specifically video—to connect with consumers in a more engaging and memorable way.

While there are many different types of videos that can be beneficial for businesses, three stand out as being particularly useful in terms of marketing and advertising: explainer videos, branded videos, and social media videos.

These three videos have been the most beneficial for many companies in 2022. They have helped some brands go viral worldwide, thus expanding their market reach in unprecedented ways.

Here’s why they are expected to be beneficial for businesses in 2022 and beyond:

1. Explainer Videos

If you're looking for a way to boost your brand, consider creating informative videos that provide a thorough explanation of your product or service.

Explainer videos are short, packed with relevant and valuable information, and are often placed prominently on the brand’s website. They are best kept under two minutes, with very simple language and visuals to explain complex topics.

Explainer videos can be highly effective in boosting business. You can use them to demonstrate how to use your products or the process of taking on your services. They should be easy to understand so they can help build trust with potential customers.

You can leverage this type of video in many ways: promote your most popular products, educate your customers about your niche, establish your brand as an authority in your industry, and generate leads and sales.

2. Branded Videos

Many companies are now exploring branded videos to expand their audience. A branded video is marketing content sponsored by a brand but does not directly advertise the product. The aim is product association with a partner that shares similar values and the same type of image as the brand.

One example is a short cooking video sponsored by a company that specializes in cookware. The brand can partner with a popular chef and send them certain products to use in the video. However, the brand will only be mentioned in passing—the main point of the video is to share a recipe or cooking techniques in which the products can be used.

These types of videos share valuable information and instill a positive image without directly selling a product and becoming a run-of-the-mill promotional ad. Branded videos will help your brand build authority in your niche, connect with your audience on an emotional level, and, in the end, boost your overall revenue.

3. Social Media Snippets and Reels

As a business owner, you should already know that social media is a powerful tool to reach new customers and grow your brand. But did you know that adding video to your social media strategy can take everything to the next level?

Videos on social media are highly shareable and can help you connect with your audience in a more personal and engaging way. Plus, they're a great way to showcase your products or services in action. If you're not already using video on social media, now is the time to start.

With Instagram Stories and Facebook Reels, brands can share short video snippets that are direct to the point, engaging, and impactful, with a focus on their unique selling proposition (UPS).

You can also use social media videos to answer customer questions and present behind-the-scenes footage that your followers may find interesting. For example, social media savvy restaurants use reels to show off popular dishes and cooking processes, and many people enthusiastically share them with their friends and followers.

Videos Are Great for Marketing, but Choose Wisely

If you want to leverage video marketing for your business, you must make sure that you have the resources and creativity to create high-quality videos that are worth watching and sharing. Whether you’re creating long-form videos or short reels, you must combine top-notch visuals and value-adding content to engage your audience and show off your brand’s best attributes.

Video posts must also be properly optimized for search engines and social media. The right keywords and tags can significantly increase views and shares.

Videos can boost your business, but use them wisely in 2022 and beyond.