Top 10 Videos That Every Business Needs
Did you know that the average attention span has actually shrunk in recent years? That’s why videos are becoming increasingly important for businesses. Not only are videos more impressionable than traditional content, but quality videos give your business an edge over competitors.
But, video making can be a daunting and overwhelming process. There are hundreds of video types, so where do we even begin? Here’s our list of the top 10 most essential videos that every business will need. Let’s elevate your business to the next level!
1. Product Videos
68% of people prefer to watch a video when learning about a new product or service (WordStream). This means that more people will stay around to watch your product video, ultimately driving up word-of-mouth marketing and website engagement.
The main goal of any product video is to highlight the benefits and features that your product offers your customers. But, to stand out -- you’ll have to make the content engaging and fun. Inject a bit of personality, cater to your buyer persona, and don’t forget to tell a story!
2. Explainer Videos
Explainer videos are a basic view of your entire business -- think of them as elevator pitches to help your business stand out. These short-form videos often sit on landing or home pages and communicate the value of your company and products. Commonly, the ads that you see on YouTube are explainer videos.
Again, the quality of your explainer video matters. These videos need to have high production value and generally should have a call-to-action by the end.
3. Tutorials (How-To’s)
Have a particularly complex product or service? Create live demos to help your customers, or create tutorials that will train current and future staff members. Tutorials can help you articulate an otherwise dry or complex subject in a more palatable manner. To compete with other tutorials, make yours engaging and don’t be afraid to think out of the box! Animations, screen recordings, and fun are all acceptable as long as you stay on track.
For tutorials, it’s more about providing value and less about selling a product. Remember, good and helpful content is always rewarded in the long run!
4. Video Wallpapers
Still images and words are things of the past thanks to modern video technology. Moving backgrounds can be placed on landing pages to create an enriching and immersive experience for website visitors.
Catch your audience off guard with a mesmerizing moving background, and you’ll be that much closer to making a conversion! Video wallpapers aren’t hard to work with either. For a lot of content management software -- all you will need is a YouTube or Vimeo link and you’re all set. Of course, a personalized video wallpaper will take more work to create.
5. Company Culture Videos
Company culture videos are great for a variety of reasons. For one, these videos are perfect to attract the right candidates who are passionate to see your business grow. Secondly, it gives your consumers a glimpse of who you are and what your company stands for.
6. Meet the Team Videos
These meet the team videos add another level of personalization to your business. Like company culture videos, these are great windows into your organization and will showcase what sets you apart.
It is important that these meet the team videos match your company’s brand and values. However, make sure that the videos are authentic and that everything flows well.
7. Holiday Videos
Holiday videos are fun, festive, and are likely to reach new customers. Wishing your team and customers the happiest of holidays is a reminder that you care about them. Plus, it’ll create a sense of brand loyalty too!
By involving your employees in the video process, you can also turn the process into a fun team-building activity.
8. Personalized Videos
Different from polished and edited marketing videos, personalized videos are more down-to-earth and meant to be used within a business. These are quick videos that are used to convey tasks or reminders for other team members -- like how you would talk to somebody in person.
9. Testimonials
Testimonials are fantastic tools to cement your brand’s credibility and quality. While all testimonials are great, video testimonials are able to convey an unrivaled sense of authenticity -- and that authenticity sells! Customers love to hear from other customers. By giving your potential customer a chance to hear from a third party, your brand is conveying confidence but also an openness to feedback.
10. Sizzle Videos
Sizzle videos are promotional in nature and can be thought of like movie trailers or teasers. These videos combine motion design, music, and words to create immersive content that engages and inspires. Since these videos are only one to two minutes, they can be used for social media as well as your own website.
Like all the other videos on our list, quality matters. Only spectacular and creative videos will create a sizzle!